SFMC architecture & recovery
Untangle account structure, data models, integrations, automations and journeys. Get a practical path from fragile to dependable.
Independent martech advisor · Melbourne
Make your marketing technology actually work.
I help enterprise teams turn complex Salesforce Marketing Cloud environments into clear, scalable customer engagement systems.
15+years leading CRM, martech and digital delivery
10+business units supported through enterprise change
10+Salesforce orgs connected across marketing, sales, service and operations
50+marketers trained and enabled to self-serve with stronger standards and governance
What I do
From platform friction to customer momentum.
I work at the point where customer strategy, data, platforms and delivery collide—because that is usually where the expensive problems hide.
Lifecycle & personalisation
Turn disconnected campaigns into coherent customer journeys driven by behaviour, lifecycle stage and useful signals.
Operating model & governance
Build the standards, QA, reporting and team practices that let enterprise marketing move faster without losing control.
Why Ersel
Technical enough to go deep. Commercial enough to know why it matters.
I started in software engineering before moving into digital growth, CRM and marketing technology leadership. That combination means I can move comfortably from an executive roadmap to a data model, journey design or delivery problem.
Across 15+ years, I've led enterprise automation practices, built teams, introduced major platforms and improved acquisition, activation, retention and operating efficiency in complex and regulated environments.
Computer Science · Electronic Engineering (First Class Honours) · Salesforce Marketing Cloud specialist
View LinkedIn profile ↗What changes
Useful outcomes, not a deck that gathers dust.
- Make a complex SFMC environment easier to understand and operate
- Find the real cause of broken journeys, slow delivery or weak performance
- Create a prioritised roadmap tied to customer and commercial outcomes
- Lift internal capability with reusable standards, templates and coaching
How I work
Direct, practical and built around your reality.
01
Diagnose
Get underneath symptoms and identify the constraints that matter.
02
Prioritise
Define the smallest set of moves that creates meaningful progress.
03
Make it real
Support the design, delivery and capability needed to sustain it.
Experience across
Financial servicesHealth & careEnergyB2B & SaaSDigital productsE-commerceEmerging technology
Something broken right now?
Get a senior second opinion, fast.
Up to two hours of urgent QA, troubleshooting or hands-on support.
Emergency support · A$400 ↗Let's make the complex useful
Bring me the problem you can't quite get unstuck.
Prices are in AUD. No GST is currently charged.