Make the call
A second view on a proposal, roadmap or major platform decision before you commit.
Ersel Aydin · MarTech architect, adviser and practice lead
Make customertechnologywork.
CRM, automation and customer data. Architecture and advice when the decision matters.
Prefer your own email? Write to ersel.aydin@gmail.com.
15+years in CRM, automation and digital delivery
Architecturefor complex customer technology
Practice leadadvice that holds up in delivery
The short version
Architecture first. Advice that works in the real world.
I started in software and have spent 15+ years leading CRM, automation and digital delivery in complex organisations.
I set the direction, shape the work and help teams deliver it properly.
More about me on LinkedInHow I help
Three ways I can help.
Find the fault
Work out why the platform is hard to change, and what needs fixing first.
Keep it moving
Stay close to the delivery when the work needs an experienced pair of hands.
Questions people ask
Before we talk.
Clear answers, without the sales pitch.
- What do you actually do?
- I lead the architecture and advice around CRM, customer data and automation when a decision or delivery problem needs experienced judgement.
- When should I bring you in?
- Before a big commitment, when something is not working, or when the team needs a clear way forward.
- Do you replace our agency or internal team?
- No. I give them a clearer brief, better decisions and senior direction when it is useful.
- Which platforms do you know?
- Salesforce Marketing Cloud, Adobe Marketo Engage and Salesforce Account Engagement, plus the data and integrations around them.
Get in touch
Got a problem?
Send me the short version.
Talk to mePrefer your own email? Write to ersel.aydin@gmail.com.