Independent MarTech, CRM & marketing automation consultant

Clear thinkingfor complicatedcustomer technology.

I help leaders and teams make better decisions about CRM, marketing automation and the systems around them—whether you need a second opinion, a practical fix or senior support over time.

Get in touch
15+years across software, CRM, marketing technology and digital delivery
Enterpriseexperience in complex, regulated environments
Technicalenough depth to test the detail, not just review the slides

What I bring

Not an agency pitch. Not a platform-only answer.

I started in software engineering and have spent more than 15 years across digital growth, CRM and marketing technology leadership. I can move from an executive decision to a data model, integration, journey or delivery failure without losing the commercial thread.

I've built teams, led enterprise automation work and introduced major platforms in complex environments. That means I know the difference between a technically valid answer and one your organisation can actually execute.

View my LinkedIn profile

How I can help

Useful when the answer needs more than another workshop.

01

Second opinions and independent reviews

A clear, senior view when a roadmap, vendor proposal, platform decision or problem diagnosis needs to be challenged before you commit.

02

Architecture, data and solution design

Practical reviews of customer data, integrations, automation, journeys and operating models—focused on what will work in the real world.

03

Troubleshooting and recovery

Untangle fragile automations, unclear ownership, slow delivery and platforms that have become harder to change than they should be.

04

Fractional consulting and advisory

Ongoing senior support for leaders and teams who need technical judgement, commercial perspective and someone willing to make the hard call.

When to call

Bring me in when the stakes are real and the answer is not obvious.

  • You need an independent view before signing off a major platform, partner or transformation decision.
  • The visible issue is in a journey or campaign, but the real constraint could be data, architecture, process or ownership.
  • Your team is capable, but needs a senior operator who can connect the commercial decision to the technical detail.
  • You want a pragmatic roadmap—not another deck full of capability theatre.

Let's have a sensible conversation

Tell me what you're working through.

Briefly outline the situation, what you need and where you are based. I'll come back to you directly.

Get in touch