Salesforce Marketing Cloud architecture and advisory · Melbourne, Australia
Make SalesforceMarketing Cloudeasier totrust.
Architecture and senior advice for teams working through Salesforce Marketing Cloud, customer data, automation and the operating model around the platform.
Discuss your SFMC situationPrefer your own email? Write to ersel.aydin@gmail.com.
Where I can help
Connect the platform decision to the work it needs to support.
Salesforce Marketing Cloud sits within a broader customer-data, integration and delivery environment. I bring experience across Salesforce Marketing Cloud, Adobe Marketo Engage and Salesforce Account Engagement. I help teams see dependencies, make practical choices and focus effort where it matters.
- Independent reviews of SFMC roadmaps, architecture and partner proposals
- Diagnosis of fragile automations, journeys, data flows and ownership gaps
- Practical input on data, integrations, automation and solution design
- Senior advisory support when decisions need technical and commercial judgement
A good fit when
The work is important, but the path through it is unclear.
- You need a second opinion before committing to a major SFMC change, partner or delivery approach.
- A journey or campaign issue points to a deeper question in data, integration, process or ownership.
- Your team needs a senior operator who can work across the commercial decision and technical detail.
- You want a realistic path forward rather than a generic capability roadmap.
Frequently asked questions
A clearer starting point for an SFMC decision.
- Do you provide SFMC consulting?
- Yes. SFMC is the common shorthand for Salesforce Marketing Cloud. I provide independent consulting for teams assessing, changing or working through issues in the platform and the customer-data, integration and operating-model work around it.
- What Salesforce Marketing Cloud consulting can you help with?
- I help teams review Salesforce Marketing Cloud roadmaps, architecture and partner proposals; diagnose automation, journey, data-flow and ownership issues; and make practical decisions about data, integrations, automation and solution design.
- Can you provide a second opinion before we commit to a change?
- Yes. An independent review can help test the detail behind a platform decision, diagnosis, partner proposal or delivery plan before you commit.
- Do you work only with Salesforce Marketing Cloud?
- No. The SFMC work is informed by broader experience across CRM, customer data, integrations and marketing automation, including Adobe Marketo Engage and Salesforce Account Engagement.
- How do I start a Salesforce Marketing Cloud conversation?
- Email a brief outline of the decision, issue or delivery context, along with your organisation and location. That gives me the context to come back to you directly.
Start with the situation
Tell me what you need Salesforce Marketing Cloud to do better.
Briefly outline the decision, issue or delivery context, and where you are based. I'll come back to you directly.
Get in touchPrefer your own email? Write to ersel.aydin@gmail.com.